Top 10 AI Tools for Content Writing


When the news of generative AI technology broke in late 2022, people around the world reacted by showing excitement and innovation as well as worries and cautiousness. Although the application of this revolutionary technology is becoming more and more common, its implementation in everyday professional workflow remains a problem for many. In particular, AI-powered content writing tools are used by professionals as a base material that is polished to make it more human and factually accurate. Although still in its infancy, AI writing tools have shown promise by reducing the amount of time needed for preliminary research and drafting to a great extent.

According to Forbes Advisor, 97% of business owners believe that AI content writing tools will have positive effects on their firms and one-third of these organizations plan to use such tools for website creation in the coming years.

This guide discusses some of the new AI writing tools, including their characteristics, advantages and disadvantages, ease of use, as well as price information.

Important Factors in Choosing an AI-based Writing Tool:

AI writing tools predominantly rely on “extensive language models (ELMs)”, which undergo training through “self-directed machine learning and techniques” related to “natural language processing”, utilizing “vast datasets”. For example, ChatGPT-4 from OpenAI with a training corpus of 300 billion words represents this practice. Once trained, these models work in a way that they generate responses and create content based on user-provided prompts, which represents the concept of generative AI. Selecting an appropriate AI writing tool necessitates careful consideration of the following features:

Tools Built on LLMs:

Use an AI writing tool based on LLM, such as ChatGPT with a large enough model to write content. With extensive prompts, even models with smaller foundations may produce spam and low-quality content.

Control over Text Outputs:

An ideal AI writing tool should provide users with significant flexibility in terms of style, tone, language and content production that is customizable to specific needs.

User-Friendly Web-Based App:

The chosen AI content writing tool should operate as an effective assistant, improving work productivity instead of making tasks more difficult. A user-friendly web application similar to current marketing agency software is desired.


Considering the ever-changing nature of the generative AI technology market, affordability is an important factor. Users should choose tools that fit their requirements regarding content output and reduce the cost of idea generation or document summarization.

Comparison of Top AI Writing Tools for Content Creation:


  1. Rytr:

Rytr is a content creation tool that uses OpenAI’s GPT-3 API and targets content writers, SEO specialists, or text creators. Primary functionalities, advantages, disadvantages, user-friendliness, and specific information regarding costs are outlined in the sections below:

Overview Features:

  • Operates on an “open-source framework”
  • Offers diverse “use cases” as initial templates
  • Generates distinctive, top-tier content
  • Facilitates “centralized storage” of content
  • Provides recommendations for “optimal SEO keywords”

Pros of Rytr:

  • Content creation across 30 languages, multiple styles and tones, and over 40 use cases
  • Includes plagiarism checks while producing text
  • Image generation capacity from prompts
  • The premium subscription enables the creation of custom use cases.
  • Features designed specifically for content writers, such as a portfolio page builder

Cons of Rytr:

  • More suitable for short-form content; challenges in producing lengthy pieces
  • Keyword optimization weakness compared to specialized SEO tools.
  • The user interface does not have the sleek and easily understandable qualities of leading products.

Ease of Use: With its predefined use cases, Rytr is easy to use for simple content-writing requirements. It is excellent at producing short-form content that can be used as a starting point for human writers to expand upon.

Pricing: It offers three pricing tiers; free, Saver for $9 per month and Unlimited at the price of $29 each with more features.


  1. Jasper:

It stands as an “AI-driven” content generation tool specifically designed for “marketers” aiming to produce diverse content across various “channels”, including “blog posts”, “advertisements”, “social media”, and “product descriptions”.


  • Capabilities for “generating text and images”
  • “Integration with Grammarly and Chrome”
  • Feature for “revision history tracking”
  • Functionality for “collaborative document sharing”
  • “Built-in plagiarism checker”


  • The reason for using the term “explain it to me like a fifth grader” is that this would simplify complex content.
  • The capacity to create text and images from prompts that are automatically produced by AI.
  • Ability to create content that sounds natural
  • Assistance in creating more marketing promotion ideas


  • Difficulties in producing content for niche cues, resulting to incoherent or meaningless output.
  • Brand voice establishment challenges
  • Limitations in fact-checking reliability

User-Friendliness: It is crafted to simplify the process for businesses to replicate their brand voice and style effortlessly. It smoothly combines AI tools, search results and business-specific information for an all-in-one solution.

Pricing: Jasper offers three pricing tiers including individual creator, team and business (with negotiable terms) starting from $39 per month. There is a free trial period.


  1. Simplified:

Best for streamlining the writing process

In brief, with more than a million users and numerous G2 awards in its name, it is one of the best AI writing apps. This helps in creating quality landing page content, product descriptions and blog posts; it also provides options for graphic design, social media planning and video editing.

Simplified AI Writer Features:

  • “50+ templates for different types of content”
  • Customizable in 10+ tones and 30 languages with short-form or long form content.
  • AI-driven Rewriter Tool for content repurposing

Simplified Limitations:

  • ChatGPT-4 level text outputs
  • Limitations of team members (up to 5)
  • Storage constraints (1GB for the free version and up to 500 GB in the most expensive plan)

Simplified Pricing:

  • Free plan
  • Small Team: $30 monthly for 5 people
  • Business: “$50 per month”
  • Growth: “$125 per month”


  1. ChatGPT:

ChatGPT is one of the most popular AI language models that has become a sensation in just a short time, becoming the fastest-growing consumer app. ChatGPT has demonstrated an outstanding performance, attracting a substantial user base of “100 million” within a mere two months after its introduction in “late 2022”.

ChatGPT from OpenAI is available for free and has an additional premium one, called Chat Gpt Plus ($20 per month). Starting with a series of incremental benefits, ChatGPT Plus has evolved to provide advanced features including online usage through “Browse with Bing”, image uploads for analysis and using DALL-E 3 integration.


  1. Frase:

It is presented as a comprehensive “AI content creation” and “SEO tool” designed for the use of both “writers and marketing professionals”. It helps users throughout the whole work cycle, from conducting research and writing to SEO analytics.


  • Providing “research assistance” for content development
  • Assisting in crafting high-quality outlines and content briefs
  • Creating “longer-form content”
  • Conducting analysis and optimizing for “SEO”

Pros of Frase:

  • A user-friendly interface that “facilitates easy adoption” without requiring extensive training.
  • The automatic creation of content briefs by reviewing the top-ranked Google search items.
  • Webpage analysis providing insights on rankings and areas of development.

Cons of Frase:

  • Cost-effective without any complimentary trial.
  • The AI writer started with an SEO focus but is still in the early stages and needs improvement.
  • Purchase of the SEO component is necessary to continue using the AI writing tool indefinitely.

Ease of Use: While initially aimed at SEO, Frase has an intuitive interface that is easy to use. The incorporation of the AI content generation element is steady as part and parcel of an ongoing process to improve overall package in response to market needs.

Pricing: Frase offers three pricing tiers which are Solo Creator for $14.99, Basic at 49.00$ and Team costs $114.


  1. “” is one of the best tools for content creation and ranks sixth among AI writing tools. It helps in creating content such as social media posts to product descriptions with a user-friendly interface and pre-made AI writing generator templates.

Key Features and Pricing of

  • Choosing a content type for generation (such as headline or blog introduction)
  • The input of a short product description for the generation of ten options
  • Plans that cost $35 per month and are unlimited on credits


  1. GrowthBar:

It is an inexpensive tool that can be used by content writers who need help with the writing and SEO optimization of blog posts. It quickly scans Google search results to create briefs that include key information for writing high-ranking blog articles.

Features of GrowthBar:

  • Collaboration tools for group content creation
  • Quick creation of full blog articles
  • Keyword analysis with difficult and profitability scores.
  • Content creation for diverse channels

Pros of GrowthBar:

  • Cost-effective SEO briefs and outlines
  • Full SEO campaigns support
  • Convenient SEO data access through Chrome extension.

Cons of GrowthBar:

  • Advanced business needs may not be satisfied with basic SEO features
  • Fact-checking is necessary for AI-generated content.
  • A lack of support for identifying and repairing broken links
  • Customer support information accessibility issues

Ease of Use:

GrowthBar is user friendly even for those who are not familiar with SEO basics. Though its SEO tools are not as powerful, they are presented straightforwardly.

Pricing: GrowthBar offers three pricing tiers that are standard package costs $29 per month, the Pro package costs $79 per month and the Agency package costs $129 per month.


  1. “WordAi”

WordAi is an AI copywriting software that simplifies the process of rephrasing, rewriting and structuring sentences and text portions in different situations such as web copy, product descriptions or sales pitches. Remarkably, it possesses the ability to create 1000 SEO rewrites from a solitary content piece through the utilization of its “natural language generation” tools.

WordAi Best Features:

  • Designed to evade repetition and artificial intelligence detection
  • A content generation platform that can rewrite whole articles quickly
  • Editorial controls enable users to choose how close they should be to the source material.


Few reviews, some of which state that WordAi is essentially a rephraser or content spinner.

Limited control and editing capabilities for writers/editors

WordAi Pricing:

“Monthly”: “$57 per month”

“Yearly”: “$27 per month”

“Enterprise”: “Contact for pricing”


  1. “Writerly”

Writerly is an AI-driven productivity software suite designed for “marketing”, “customer support”, and “e-commerce teams”. Along with its AI writing tool, it provides a generative AI Chrome extension that helps to extract ideas from articles while browsing and make content briefs for writers.

Writerly Best Features:

  • Gmail is integrated with Writerly Go to save time.
  • The Creator Cloud boasts hundreds of customizable templates for content and ad copy writing.
  • AI writer tool helps in finding grammatical errors.


  • Short word counts on the free and lower-cost plans
  • Templates are more customizable than other AI content writing tools.

“Writerly Pricing”

Free: 1 author, with a limit of “up to 10,000 words”.

Creator AI Chat: $4 per month for single, with unlimited words.

Creator AI Studio: 1 user, unlimited words $14 per month and 50+ templates.

Team AI Studio: 34$ per month up to 3 users, unlimited words, more than 50 templates.


  1. “Writesonic”

Writesonic is a robust tool, particularly valuable for crafting “ad copy” and creating concise “social media blog posts”. It provides features for long-form, blogging and other content creation requirements. Having learned rules and existing material, it creates human-like content in no time.

Some Features of Writesonic:

  • Delivers organized content with “headlines and sub-headlines”
  • “Paraphrases and rewrites text within seconds”
  • Dynamically “expands or summarizes content as needed”
  • Creates SEO product descriptions

Pros of Writesonic:

  • A simple and user-friendly interface for quick start.
  • More than 50 advanced writing tools
  • It creates original, search-engine friendly and grammatically correct content in a matter of seconds.

Cons of Writesonic:

  • Produced content should be reviewed for accuracy and intent alignment.
  • The free trial is restricted to testing a few features.
  • Maximum limit of character expansion for transforming the content into long articles.
  • The credit system may be complicated for users who need several versions of the same content.

User-Friendly Design: “It features a straightforward interface that enables users to swiftly and effortlessly generate content”.

Pricing: Offers four pricing levels including a free thirty-day trial, Business at $12.67 per month per user, Unlimited at $ 16 for each monthly active subscriber and the Enterprise package with customized pricing starting from a minimum of one thousand dollars every month.


AI writing tools are transforming the world of content creation and content writing as they ignite creativity and free up valuable hours. Whether it is short-form posts or longer articles, these tools meet different needs with intuitive interfaces and reasonable plans. Though still emerging, they provide great promise for authors, marketers and businesses to simplify processes, enhance creativity and reach new markets. The factual accuracy of these tools will be important to ensure them without any seamless integration with established platforms. In the end, AI should make human creativity stronger, not take away its power. This is just the start of an exhilarating ride; come along with us as we uncover AI-driven storytelling and engagement in the digital environment.

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